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Proprietary Product Sales Forces

Proprietary products are marketed under the Duramed Pharmaceuticals, Inc. label by three sales teams:

Women's Healthcare Sales Force

The Duramed Women's Healthcare Sales Force consists of approximately 200 sales representatives. The sales force currently promotes SEASONIQUE® (levonorgestrel/ethinyl estradiol) extended-cycle oral contraceptive, ENJUVIA™ (synthetic conjugated estrogens, B) estrogen therapy product, and PLAN B® (levonorgestrel) OTC/Rx emergency contraceptive to women's healthcare practitioners. This sales force may market additional women's healthcare products developed or acquired by the Company.

Specialty Products Sales Force

Duramed has a sales force of approximately 90 representatives that promotes the PARAGARD® IUC product, the MIRCETTE® oral contraceptive product and the AMNISCREEN™ at-home amniotic fluid leakage detector to obstetricians, gynecologists and other practitioners focusing on women's healthcare. This sales force also promotes Niaspan® (niacin extended-release tablets) and Advicor® (niacin extended-release/lovastatin tablets) cholesterol treatments under an April 2005 co-promotion agreement with Abbott Laboratories (formerly Kos Pharmaceuticals Inc.).

Institutional Sales Force

The Duramed Institutional Sales Force includes approximately 40 representatives who promote the Company's full proprietary product portfolio at teaching hospitals and other institutions, calling primarily on attending physicians and residents. In addition, this sales force promotes generic injectables to various hospitals. This sales team will also be positioned to increase awareness of Barr's planned entry into generic biologics.

Proprietary Business Overview
Proprietary Business Strategy
Key Proprietary Products
Proprietary Product Development
Proprietary Product Sales Forces
Clinical Trials

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