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Poland

Barr has both manufacturing and R&D facilities in Poland. The Polish pharmaceutical market is the second largest in Central and Eastern Europe and relies heavily on generic drugs, though it remains a branded market with emphasis on product promotion. Sumamed is the Company's largest selling product in Poland, where Barr also has a strong portfolio of over-the-counter drugs. At the end of 2007, the Company ranked fourth in this generic market. As a result of high patient co-payments, competition among pharmacies and general economic growth, the market is highly competitive and is expected to grow.


Generic Business Overview
Barr Laboratories, Inc.
PLIVA d.d.
 Key Select Europe and Rest of the World (ROW) Markets and Products
• Croatia
• Germany
• Poland
• Russia
 Europe and Rest of the World (ROW) Sales & Marketing
Generic Product Development
Generic Industry Links
Clinical Trials

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